Maison de Parfum · Our Story
Crafted with intention,
worn with meaning.
Maison de Parfum is an Australian-Filipino luxury fragrance house devoted to crafting high-concentration Eau de Parfum and memorable fragrance experiences that linger long after the moment has passed.
01 · The Beginning
Born from a love of
fine fragrance.
Maison de Parfum was born from a simple but powerful belief — that truly exceptional fragrance should not be reserved for the few. Founded in Brisbane, Australia, our house was built by people deeply passionate about the art of perfumery, frustrated by the gap between what luxury fragrance could be and what it often was: overpriced, overhyped, and underwhelming in performance.
From our very first formulation, we committed to one standard — High Concentration Eau de Parfum. No compromise on ingredients, no shortcuts in the creative process. Every scent in our collection tells a story, and every bottle is an invitation to wear it as your own.
02 · Our Mission
Luxury performance,
without the markup.
Our mission is to create meaningful fragrance experiences through elevated High Concentration Eau de Parfum formulations — and unforgettable wedding scent experiences through our Perfume Bar service.
We believe great fragrance should be accessible without compromise. Every bottle we craft meets the same standard as the world's finest perfume houses — at a price that respects your intelligence.
03 · What We Stand For
Our values
Uncompromising Quality
Every fragrance is crafted as a High Concentration Eau de Parfum, ensuring exceptional longevity and depth.
Modern Luxury
We believe luxury should be accessible. Our pricing reflects the quality of our ingredients, not the weight of a heritage name.
Thoughtful Craft
Each scent is developed through a rigorous creative process — from initial brief to final formulation — with strict IFRA and AICIS compliance throughout.
Experiential Storytelling
Fragrance is memory. We design each scent to evoke a moment, a mood, a feeling — not just to smell beautiful, but to mean something.
04 · The People
The faces behind the fragrance
Founder
Regine Obial
Regine founded Maison de Parfum with a passion for creating meaningful and memorable experiences through fragrance. Inspired by the belief that scent is deeply personal, she envisioned a space where people could discover, create, and connect with fragrances that reflect their unique story. Her dedication to elegance, creativity, and exceptional guest experiences continues to shape the heart of the brand.
Head Perfumer
Joshua Obial
Joshua's passion for perfume is the foundation of Maison de Parfum. Drawn to the way fragrances can evoke emotions, capture memories, and express individuality, he pursued the art of perfumery to help others find scents that truly resonate with them. Through thoughtful craftsmanship and a deep appreciation for fine fragrance, Joshua creates blends that are personal, memorable, and designed to leave a lasting impression.